Sponsor Big Think's editorial network and put your brand in front of 21M+ monthly viewers. 72% earn over $100k and are 2x more likely to be senior executives. Campaigns launch across YouTube, newsletters, and podcasts in weeks, not months.
No pricing shared in outreach. Book a call to discuss package options.
The case for change
Your brand becomes part of the show, not an interruption. The audience watches, returns, and compounds your impressions for years.
The old way
The Big Think way
Capabilities
Pick individual channels or bundle them into a cross-channel partnership built around your goals.
Host read-outs, chapter card and credits placement across long-form interviews and clips, logo placement on social shorts, attribution and CTA in the description.
Sponsorship across Big Think, Mini Philosophy, Big Think Business, Big Think Books, and Starts with a Bang newsletters reaching a highly qualified subscriber base.
Host-read ad integrations on Big Think podcast content distributed on Spotify and other platforms, delivered to an audience that listens through.
Pre-roll and mid-roll placements across the back catalog. Brand impressions continue years after each episode publishes, compounding over time.
Combine YouTube, newsletters, and podcasts into one package. Fully customizable around your strategic goals: YouTube-led, newsletter-led, podcast-led, or a mix.
Annual presenting sponsors get up to 2 SME editorial interviews per year, placing your experts in the same chair as Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
Questions
Big Think offers sponsorship across three channels: presenting sponsorship on YouTube (host reads, segment intros, social shorts, evergreen pre-roll), placements across the newsletter network, and podcast ad reads. These can be taken individually or combined into a cross-channel partnership built around the sponsor's goals.
On YouTube specifically, the partner's brand is woven into every surface the show touches: on-show host reads, segment intros, social distribution, newsletter sends, and pre-roll across the evergreen video library. It is a 'presented by [Brand]' integration rather than a standard ad placement.
Standard ad buys are skippable and forgettable. This is editorial integration: the brand is part of the show, not interrupting it. The average viewer watches for 20:05, 4x the YouTube average, and 62.7% come back by choice. The evergreen library also means impressions compound over years, not just during the flight.
72% have household income over $100k, 39.5% are in the top 10% of household income, 70% are college educated, and viewers are 2x more likely to be a senior executive than the average internet user. 40% hold management titles or above. This is the same audience financial services firms, consulting firms, and enterprise tech companies pay a premium to reach elsewhere.
Terms vary by channel and package. Options range from single newsletter sends and podcast reads up to annual presenting sponsorships. The annual presenting sponsorship and a quarterly pilot option both include full presenting integration and category exclusivity for the duration.
Yes, fully. The partnership is built around the sponsor's strategic goals, whether that is YouTube-led, newsletter-led, podcast-led, or a mix. Options include SME editorial interviews, custom branded content from the Big Think Studio, and event activations.
Yes. The annual presenting sponsorship package includes up to 2 SME editorial interviews per year, placing the partner's experts in the same chair as guests like Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
Take the next step
Book a call to explore YouTube, newsletter, and podcast sponsorship packages built around your goals.
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